what match type should you use for your negative keywords in google adwords

Google Adwords Broad match type queries

When creating campaigns and ad groups in Google Adwords, you add keywords that you want the ads to show for. Let’s call these keywords “positive” just to differentiate it from negative keywords. You will notice that some of the queries that eat into your budget and are not necessarily the ones that create a lot of revenue or return on…

9 little known but quite useful and productive features of google+

creating a poll in google+

Google Plus (Google+) is a late entrant into the social media universe and it recently turned 5. Many have written off Google+ as one of the failures when it comes to social media engagement. However it still boasts of several millions of daily users and still is a vibrant community. I think that despite the lack users and recognition, it…

2 simple ways to set a target for your click-thru rates in google adwords

click thru rate in adwords

When working with Google Adwords, one of the common questions that you hear is what is a good ctr for my campaign? Or what is the best ctr for my keywords?. Unfortunately, there is no correct answer for this question, as it depends very much on a lot of different factors. Some of these factors are in your control and some of…

seo: what is a good ctr for organic search

google serp ctr

You wrote hundreds of blog posts, signed up and implemented a web analytics (eg. Google Analytics) service, and your posts are ranking somewhere in the google search result pages…and everything seems good. So, the next question is: Are you getting enough traffic from the search engines? Are you getting a good ctr (Click thru Rate) in search engines? There are several…

how to find long tail keywords using google keyword tool

google keyword planner tool

Google’s Keyword Tool is a great resource for finding keywords that generates a lot of searches. The tool is primarily designed for Adwords users in order to find keywords that you want to advertise for. However, content producers can also take advantage for this tool to find out what keywords are being advertised for. Long tail keywords are useful for…

3 ways to increase impressions in google adsense

Google Adsense Ad format - Square Ad

An Ad Impression in the online advertising context, represents a single visual display of an ad in the user’s browser. It does not account for whether the user interacted with ad or not. It is counted as an impression every time an ad is fetched from the server with the intention of being displayed to the visitor on a webpage. Ad…

what is an impression in google adsense

Blocking ads in adsense

Impression is a technical term that can used in various different contexts to denote essentially the same concept. However depending on which product you are referring to, and depending on the context you are alluding to, it takes a slightly different meaning. The term is used in ad networks such as Google Adwords or Google Adsense, search engines such as…

google adwords: when to switch from broad match to exact match

Google Adwords Broad match type queries

In Google Adwords, you can use three different types of keyword matching: broad, phrase and exact match. These matches help you to target specific visitors based on the search queries that they use to search. It is probably one of the most important feature in Google Adwords that you have complete control over. Unless you have a very specific idea…

google adwords: how to adjust your bidding based on location

Location based Bid adjustment

If you are using Google Adwords for your online marketing, you will notice you have access to a whole lot of information about the visitors to your website. One of the important info you get is the geographic location of the visitors or the users who click on your ads. This location information can be very good resource as to where…

google adwords: 9 ways to optimize your marketing cost in google adwords

Use keywords to highlight ads in adwords

Google Adwords is one of the most popular online marketing services available. There are several different reasons as to why you should use Adwords for your online marketing. One of the benefits is the ability to control your overall budget. You can reduce or optimize the cost in Google Adwords using several different techniques. Unfortunately, online marketing can also get…

what is an url channel and a custom channel in google adsense

Google Adsense URL Channels

If you are using Google Adsense on your blog or website, you already know how important it is to know what exactly is generating revenue. Is it a particular page, or a particular ad slot or an ad of a specific size etc etc. There are so many variables that affect the revenue and many of it is unique to your…

does those bad and broken backlinks really hurt your search engine rankings?

Bad Backlinks in Webmaster Tools

What is a back link? A back link is a (web) link back to your webpage from another webpage in another web node. Although internal links are also technically back links, external links (mostly) are more relevant from the context of SEO. So, a back link typically is a web link in a webpage that resides on another domain that…