how to find the best analytics metric that measure user engagement of your website

Report on goal conversions

There are several different ways to measure or define the success of a website. Different websites use different metrics to do the same. Blogs usually refer to the page views or unique visits while an E-Commerce site refers to the revenue generated. A social media site like Facebook or Twitter might use daily active user count in addition to the…

comparing pageviews per visit and bounce rate as a measure of user engagement

Google analytics Bounce Rate and Pages per Visit

Pageviews per Visit and Bounce Rate are two different but related statistics that measure user engagement on your website. Bounce rate shows the percentage of visitors who viewed just one page on your website as compared to the visitors who visited more than one page. The Pages per visit measures the average number of pages that were viewed by all…

how to insert google analytics tracking code into the wordpress header manually

What are you tracking - Google Analytics

When inserting the google analytics tracking code manually into a WordPress blog, Google recommends that it be the last piece of code before the end of the head tag. Some WordPress themes suggest that wp_head() must be the last code before the end head tag. So, which goes last !? Well…..The GA code can be either before or after the…

web analytics: is a high website bounce rate really that bad?

Screenshot of Bounce Rate by Source in Google Analytics

Bounce Rate is defined as the percentage of website visitors that record just a single page view on the website. They take a look at the landing page and then leave immediately usually not satisfied with what they see and read…..at least that is the general interpretation of the bounce rate. There are many reasons why this interpretation of bounce rate is…

6 reasons why your website bounce rate might be so high

High Bounce Rate Screenshot

Bounce Rate is defined as the percentage of visits that results in just one page view. This is considered to be one of the many indicators that allows you to understand the quality of your website and website traffic. Having a higher bounce rate is often considered a negative in most cases. Before you decide whether or not your bounce…

what is an average bounce rate for different types of websites?

Screenshot of bounce rate in Google Analytics

The Bounce Rate is a website statistics that is considered by many, including some search engines, to represent the overall quality of your website and traffic. It is actually more interesting and useful when you use it to gauge the effectiveness of a marketing strategy than when it is used to analyze your entire web traffic. The bounce rate of a website is unique…

what is bounce rate in web analytics?

Screenshot of google analytics overview

In web analytics, the Bounce Rate is a popular metric that is often used to measure how engaging your website is to the visitor. Bounce Rate is measured as the percentage of total visits to the websites that results in just one page view. To elaborate it even further, it is the percentage of page visits when the user left…

how to add google analytics tracking code to your wordpress blog

Wordpress Google Analytics Plugin Screenshot

Google Analytics is a tracking service from Google which can be used to track your blog’s popularity, user behavior, user interaction among many other features. Understanding what your users do when they are on your website and what they read will help you increase the popularity of your blog. It allows you to understand what the reader’s respond to most, find out…

how to add google analytics tracking code to a website

What are you tracking - Google Analytics

Google Analytics is a tracking service from Google which allows you to track user behavior and interaction among other features in a website.  It just requires you to insert a few lines of custom JavaScript code or the Google Analytics tracking code as it is known, into your webpages that you need to track. You get plethora of statistics about your website…

what is google analytics and why you should use it on your websites…

Screenshot of the Google Analytics Start Page

Google Analytics is free service and a web product from Google that provides you with detailed stats about your website performance and website visitors. It tracks many useful website statistics such as the traffic referrers, traffic sources and page views. It also shows you visitor stats such as the time spent on website, number of pages visited per visit, location of the…