how to find out what keywords your competitors are using for marketing

Find keywords with keyword planner

One of the most important factors that determines the success (and cost) of your online marketing campaign is the┬ácompetition. It determines how much or what share of the traffic you get and also how much money you have to spend in getting that. As you can imagine, the higher the competition the higher the cost of marketing. One part of…

working with low search volume keywords in google adwords

low search volume keywords

If you have used Google Adwords for any amount of time, you would have noticed that some of your keywords have a status of low search volume. This is a status that is assigned by the adwords platform to keywords that have no search history or very little search history in Google. It also means that the keyword is currently…

adwords on budget: why you should remove or avoid low converting keywords

Converted Clicks in Google Adwords

Google Adwords is one of the most popular internet advertising/marketing platform. It could bring in a lot of impressions and traffic depending on the keywords you are marketing for. That also means that the cost of advertising can grow out of control very quickly. If you are on a limited budget for internet marketing, then you might have to get…

what is google adwords and how to determine if it is for you

Logo of Google Adword

What is Google AdWords? Google Adwords is an advertising product from Google which allows users to create, target and track the performance (of your) advertisements on the internet. That is probably as simple and short an explanation as it is going to get. Google provides this free product/service which allows you to market and monitor your performance online. While the…

9 easy tips to designing your next business card

What does your business card say about you and your business? If you have a small business (actually any business for that matter), business cards are one of the best marketing and networking tools as it gives your customers, vendors and strangers the first impression of your business. It is the only thing that will help the person judge your…