working with low search volume keywords in google adwords

low search volume keywords

If you have used Google Adwords for any amount of time, you would have noticed that some of your keywords have a status of low search volume. This is a status that is assigned by the adwords platform to keywords that have no search history or very little search history in Google. It also means that the keyword is currently…

what match type should you use for your negative keywords in google adwords

Google Adwords Broad match type queries

When creating campaigns and ad groups in Google Adwords, you add keywords that you want the ads to show for. Let’s call these keywords “positive” just to differentiate it from negative keywords. You will notice that some of the queries that eat into your budget and are not necessarily the ones that create a lot of revenue or return on…

seo: is your website getting indexed? if not, why and how to fix it

chrome developer tools

An important requirement when it comes to Search Engine Optimization (or SEO) is that your webpages and content are getting crawled and indexed by various search engines. Without getting indexed, you will not rank in any search query or search pages no matter what you do. There are several different types of traffic that drive users to your site. You can get…

seo: should you use outbound links in your pages and its effect in seo

content with external links

Having outbound or external links in your content is often a marker of good quality content. It can positively affect your brand reputation and your search engine ranking. Firstly, let’s first define what an outbound link is. A link or URL in a webpage is a piece of content that an user can click on and browse or be redirected to…

seo: start title tags and urls with your target keyword to improve ctr

keywords in title tags

When creating content for your website or writing posts for your blog, there are mainly three things that you need to focus on. The first and foremost is probably the quality of the content. The next is the title of the page itself and then the slug (or URL) of the page. The title of the page is important for…

how to get more traffic from google adwords

Keywords CTR in Google Adwords

One of the major goals of running a internet marketing campaign is to generate more sales and revenue. In order to do so, you will need to generate more hits or traffic to your website. In the strictest sense, there are only two ways you can increase traffic to the site. One is to increase the overall or total impressions…

a simple strategy on how to choose keywords for adwords

adwords phrase match type

Quite often the challenging part for beginners, is the task of choosing and configuring keywords for different ad groups in Google Adwords. The most common questions usually include: What if I do it wrong and choose the wrong keywords? Why don’t I get enough clicks or traffic? Why does it cost so much? All of these questions are either directly…

adwords: how same keyword in different ad groups affect your campaign

Converted Clicks in Google Adwords

It is very common to have different campaigns in your account and different ad groups with in your campaigns. It is always ideal to have different keywords in each of these ad groups. But some times you will end up with the same keywords (or similar keywords) in different ad groups. First of all, this can happen accidentally especially if you…

2 simple ways to set a target for your click-thru rates in google adwords

click thru rate in adwords

When working with Google Adwords, one of the common questions that you hear is what is a good ctr for my campaign? Or what is the best ctr for my keywords?. Unfortunately, there is no correct answer for this question, as it depends very much on a lot of different factors. Some of these factors are in your control and some of…

seo: what is a good ctr for organic search

google serp ctr

You wrote hundreds of blog posts, signed up and implemented a web analytics (eg. Google Analytics) service, and your posts are ranking somewhere in the google search result pages…and everything seems good. So, the next question is: Are you getting enough traffic from the search engines? Are you getting a good ctr (Click thru Rate) in search engines? There are several…

how to find long tail keywords using google keyword tool

google keyword planner tool

Google’s Keyword Tool is a great resource for finding keywords that generates a lot of searches. The tool is primarily designed for Adwords users in order to find keywords that you want to advertise for. However, content producers can also take advantage for this tool to find out what keywords are being advertised for. Long tail keywords are useful for…