adwords on budget: why you should remove or avoid low converting keywords

Converted Clicks in Google Adwords

Google Adwords is one of the most popular internet advertising/marketing platform. It could bring in a lot of impressions and traffic depending on the keywords you are marketing for. That also means that the cost of advertising can grow out of control very quickly. If you are on a limited budget for internet marketing, then you might have to get…

adwords on budget: how and why to target only long-tail keywords

Long-tail keywords in adwords

Google Adwords is the most comprehensive and widely used advertising engine for online marketing. As it caters to a large proportion of the internet population, it is often very easy to run out of budget if you target the wrong keywords or audience. This is especially true for small business and advertisers on a smaller budget. When you are on…

the ten reasons you should use google adwords for internet marketing

Adwords in SERP

Google Adwords is the market leader in internet marketing. It is an online service that can be used by pretty much anybody to market and advertise their product or service using Google’s extensive search and display network. It can reach a large number of internet users around the world. There are several benefits in using Google Adwords, some of which…

understanding geo-targeting in google adwords and using it to improve returns

Google Adwords Report

One of the important features in Google Adwords is the ability to limit or expand your audience. One of the many ways to do this is by geo targeting which is also referred to as the location targeting. This feature allows you to target users based on their geographical location. Adwords allows you to specify any number of geographical areas…

how to download, install and use google web fonts in linux

Google Fonts

Google Fonts has several hundreds of open source fonts that are optimized for web use. Even though they are designed to be used in web pages, it can still be used as a desktop font.┬áIn order to use any font as a desktop font, you will need to install it on your system. To use any of the fonts from…

how to use google fonts (web fonts) in webpages

Google Fonts

There are several inherent font issues that you deal with when designing a website. Many of these issues resulted in very few fonts being available to the designer and effectively used on the web pages. Web designers had to specify multiple fonts some as backup or fallback fonts and to rely on font families. None of these were the ideal…

adwords on budget: target specific ad positions to optimize cost and budget

Adwords : Limited by Budget

Google Adwords is an easy to use and popular platform for internet marketing. Undoubtedly it garners the most visitors for your ad campaign compared to most other ad networks. This also means that you can very easily run out of budget very quickly. One important and easy way to optimize your campaign is to target specific ad positions for your…

seo and title tag: what is an ideal length of title for a blog Post or webpage

Google SERP with title tags

The title tag is arguably one of the most important factors affecting your SEO apart from the content of the page itself. The title tag is supposed to provide an accurate and concise description of the web content. This can be viewed as providing a very similar function as the headline of a newspaper article. The title has certain characteristics…

how to delete or pause a campaign in google adwords

Restricting campaign views in adwords

A typical well performing Google Adwords account will have several campaigns and ad groups. Over the course of time, your marketing strategies change. Some campaigns in your Adwords account will fall out of favor or might lose its effectiveness. Some might be just seasonal and needs to be put on hold till the next year. Or you could have made…

what are the different google adsense ad formats?

Google Adsense Ad format - Square Ad

Google Adsense provides a wide range of ad sizes for you to choose from, so that it can fit into almost any website design and templates. Each of these sizes can be also configured to show various different types or formats of ads as you seem fit. There are several different types of Google Adsense ad formats that you can…

how to insert google analytics tracking code into the wordpress header manually

What are you tracking - Google Analytics

When inserting the google analytics tracking code manually into a WordPress blog, Google recommends that it be the last piece of code before the end of the head tag. Some WordPress themes suggest that wp_head() must be the last code before the end head tag. So, which goes last !? Well…..The GA code can be either before or after the…

how to update or delete keywords in google adwords

Google Adwords Menu Delete Screenshot

Google Adwords lets you create keywords and key phrases against which your advertisements are run. More often than not you will run into a scenario where you will need to delete or update one or more of your keywords. You should remember that updating or making any kind of changes to a keyword is pretty much equivalent to deleting that…