google adwords: 9 ways to optimize your marketing cost in google adwords

Use keywords to highlight ads in adwords

Google Adwords is one of the most popular online marketing services available. There are several different reasons as to why you should use Adwords for your online marketing. One of the benefits is the ability to control your overall budget. You can reduce or optimize the cost in Google Adwords using several different techniques. Unfortunately, online marketing can also get…

google adwords: how to exclude locations in google adwords

Adwords: Location exclusion

Geo-targeting in Google Adwords is a very powerful feature. It allows you to target specific users based on their geographic location. It also allows you to exclude marketing to users in specific locations. There are several advantages in using the geo-targeting functionality in Adwords. We will talk specifically about how to exclude locations in this post. There might be many…

google adwords: how to choose keywords the easy way…well, sort of

Long-tail keywords in adwords

If you are using Google Adwords or any of the other online marketing platforms then you are already aware of the importance of keywords in advertising. The choice of the most appropriate keywords will allow you to have more impressions, more clicks and generate enough revenue. It will ideally be a good return on your marketing investment. One of the…

adwords: the art of developing a bidding strategy based on match type

Adwords match type bid strategy

There are three different match types you can use in Ad groups while creating keywords. Each of these match types uses different strategies to match your ads to the user search queries. This also could mean that the users that clicks on the ad will have different conversion rates depending on the match type. The match types are essentially a parameter…

what is your keyword strategy with in an ad group and how to have one

Long-tail keywords in adwords

There are several different strategies to group keywords in a campaign and ad groups. There is no right or wrong way to do it. How so ever you do it, you will still see clicks and traffic. As mentioned you can do this in several different ways: You could put all your keywords into one ad group. Or you can…

adwords on budget: avoid bidding wars and popular keywords to reduce cost

PPC PPM Bids in Adwords

When marketing with Google Adwords, it is not uncommon to find that your budget is running out too quickly. This is either a sign that you are spending too much for your traffic or that you are targeting the wrong keywords. When you are on a budget your emphasis should be on getting the most return for your investment. Sometimes,…

google adwords: 4 reasons you should use the keywords in ad text

Use keywords to highlight ads in adwords

When advertising with Google Adwords, or any marketing platform for that matter you will need to create and specify two very important parts of the campaign: Keywords and Advertisements. They are very important because these are the two key factors that are under your control to match the advertiser or publisher with the right customer or audience. There are several different factors…

adwords: 5 benefits of having multiple ads in an ad group

Long-tail keywords in adwords

When working with an Google Adwords campaign, you will need to have at least one Ad Group in the campaign. There are several advantages to having ad groups in a campaign. Each of these ad groups can in turn contain several keywords and multiple ads in them. Ideally, you should have several keywords and matching ads in the same ad…

so, how much does adwords cost? …and how you can optimize it

Cost estimation for adwords

There are several different marketing and advertising platforms that you can choose from, but Google Adwords is the most popular and easiest of them (some might disagree, but it is quite easy) all. There are several advantages that Google Adwords have over other advertising networks. If you are just starting out, it is quite natural that you want to know…

adwords on budget: why you should remove or avoid low converting keywords

Converted Clicks in Google Adwords

Google Adwords is one of the most popular internet advertising/marketing platform. It could bring in a lot of impressions and traffic depending on the keywords you are marketing for. That also means that the cost of advertising can grow out of control very quickly. If you are on a limited budget for internet marketing, then you might have to get…