adwords on budget: avoid bidding wars and popular keywords to reduce cost

PPC PPM Bids in Adwords

When marketing with Google Adwords, it is not uncommon to find that your budget is running out too quickly. This is either a sign that you are spending too much for your traffic or that you are targeting the wrong keywords. When you are on a budget your emphasis should be on getting the most return for your investment. Sometimes,…

google adwords: 4 reasons you should use the keywords in ad text

Use keywords to highlight ads in adwords

When advertising with Google Adwords, or any marketing platform for that matter you will need to create and specify two very important parts of the campaign: Keywords and Advertisements. They are very important because these are the two key factors that are under your control to match the advertiser or publisher with the right customer or audience. There are several different factors…

does those bad and broken backlinks really hurt your search engine rankings?

Bad Backlinks in Webmaster Tools

What is a back link? A back link is a (web) link back to your webpage from another webpage in another web node. Although internal links are also technically back links, external links (mostly) are more relevant from the context of SEO. So, a back link typically is a web link in a webpage that resides on another domain that…

adwords: 5 benefits of having multiple ads in an ad group

Long-tail keywords in adwords

When working with an Google Adwords campaign, you will need to have at least one Ad Group in the campaign. There are several advantages to having ad groups in a campaign. Each of these ad groups can in turn contain several keywords and multiple ads in them. Ideally, you should have several keywords and matching ads in the same ad…

what determines a keyword’s click-through rate (CTR) in marketing?

Keywords CTR in Google Adwords

You use keywords almost everywhere whether you are consumer, an advertiser or a content publisher. Keywords is one of the major factors that ties all of these different processes together. A consumer (or a web user) typically uses keywords to search for content, services or products. An advertiser uses (these) keywords to advertise his products or services such that the…

so, how much does adwords cost? …and how you can optimize it

Cost estimation for adwords

There are several different marketing and advertising platforms that you can choose from, but Google Adwords is the most popular and easiest of them (some might disagree, but it is quite easy) all. There are several advantages that Google Adwords have over other advertising networks. If you are just starting out, it is quite natural that you want to know…

adwords on budget: why you should remove or avoid low converting keywords

Converted Clicks in Google Adwords

Google Adwords is one of the most popular internet advertising/marketing platform. It could bring in a lot of impressions and traffic depending on the keywords you are marketing for. That also means that the cost of advertising can grow out of control very quickly. If you are on a limited budget for internet marketing, then you might have to get…

adwords on budget: use exact match (and phrase match) instead of the broad match

Google Adwords Broad match type queries

Google AdWords gives you three different ways to match your keywords to a user queries. They are: Broad match, Phrase match and Exact match. First you should familiarize yourself with how exactly these three match types work, which will help you decide on how best to use it in your case. The first impulse when creating a campaign is to…

adwords on budget: should you remove brand keywords?

Adwords Brand Keywords

When you search for something using the brand name of the business, you will occasionally find that the website for the brand is the top advertisement in the Google Search Page. This is because the advertiser is bidding very high for their own brand keywords. So, the question is whether or not it is worthwhile to bid on your own…

adwords on budget: what should the monthly or daily budget be?

Adwords : Limited by Budget

One of the most difficult questions when starting out with Google AdWords is, what your monthly or daily budget be. You might have heard various different suggestions, most of the references being vague such as a small, medium or big budgets. This is so, because the daily budget depends very much on the specific factors that affect your campaign and there is really…

adwords on budget: start small…with a very low budget

Adwords : Limited by Budget

Many small businesses have very limited cash and a low budget for advertising. If you happen to be a mom and pop store with limited cash flow, then it is quite challenging to have a pre-set budget every month for internet marketing. Internet marketing is still a very useful tool for these stores, even though they might not have online…