seo: broken links in webpages and its effects in seo

DocType tag in HTML

As websites get larger and larger with ever-growing content, it gets to be a nightmare to maintain. It is true for any website, unless you have a big enough and dedicated development team. But this is especially true of a blog, a forum or any site with a constant influx of new content. Over time, content on the website can…

seo: 9 ways to improve server response time of your website

Server Response Time for SEO

The most important factor in Search Engine Optimization (SEO) is the overall page loading time. If you have a fast loading page, then you might be able to get away with a lot of other issues. As you might already know, most of the SEO optimizations are geared towards making the webpage load faster. One of the performance bottleneck could…

google adwords: 4 reasons you should use the keywords in ad text

Use keywords to highlight ads in adwords

When advertising with Google Adwords, or any marketing platform for that matter you will need to create and┬áspecify two very important parts of the┬ácampaign: Keywords and Advertisements. They are very important because these are the two key factors that are under your control to match the advertiser or publisher with the right customer or audience. There are several different factors…

does those bad and broken backlinks really hurt your search engine rankings?

Bad Backlinks in Webmaster Tools

What is a back link? A back link is a (web) link back to your webpage from another webpage in another web node. Although internal links are also technically back links, external links (mostly) are more relevant from the context of SEO. So, a back link typically is a web link in a webpage that resides on another domain that…

how to find the best analytics metric that measure user engagement of your website

Report on goal conversions

There are several different ways to measure or define the success of a website. Different websites use different metrics to do the same. Blogs usually refer to the page views or unique visits while an E-Commerce site refers to the revenue generated. A social media site like Facebook or Twitter might use daily active user count in addition to the…

the differences between static and dynamic webpages..and which is better for seo?

static and dynamic webpages

Webpages and in turn websites can generally be classified into two broad categories: Static and Dynamic.The basic difference between these two types of web content is how it is created or put together each time it is accessed. In order to understand the differences between static and dynamic webpages, you should know how a webpage is put together. There are…

how to create an XML sitemap using wget and shell script

Snippet from an XML Sitemap

A SiteMap or Site Map is a file that lists the pages of a webpage that are accessible to users and search engines. This can be in any format as long as whoever is reading it can understand the format. There are mainly two types of format that are used when creating a site map: XML and HTML. All websites…

how to make an image in a webpage clickable in HTML?

Html CSS include code

A clickable image is an image that acts also as an HTML hyperlink. Clicking on any part of the image will redirect the user to another URL or webpage. You can make any image on a webpage clickable. Simple HTML is all you need to create the image clickable, just as a text link. First, let’s look at how images…

specify a “Vary: Accept-Encoding” header for better caching

Vary Header with Accept Encoding

“The following publicly cacheable, compressible resources should have a “Vary: Accept-Encoding” header.” If you are serious about your website or blog, then you must have been using different webpage analyzer tools in the quest to make it more efficient and to improve the speed.The above error/warning message is probably one of the many suggestions you might have seen from these…

what determines a keyword’s click-through rate (CTR) in marketing?

Keywords CTR in Google Adwords

You use keywords almost everywhere whether you are consumer, an advertiser or a content publisher. Keywords is one of the major factors that ties all of these different processes together. A consumer (or a web user) typically uses keywords to search for content, services or products. An advertiser uses (these) keywords to advertise his products or services such that the…

how and why to defer parsing of javascript in a webpage

Defer Parsing of Javascript

Most modern day websites heavily use client scripts to make the websites dynamic, responsive and personalized. The most popular of these scripts is the JavaScript, which is used to display third party widgets, dynamic menus, responsive forms etc. to name a few. These scripts however do have the potential to negatively impact the rendering speed of a webpage. This is…